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  MARKET AND KNOWLEDGE
 
In the light of the market and knowledge, the agent must seek to provide the right type of services to meet the needs of the local area, the questions which he should ask himself in this connection are does the business meet local market needs, does the business have a public image, does this public image tie-in with the kind of image expected by the potential customers in the area and what means of promoting the existing business are used and are they successful?
 
     
     
             
             
             
             
             
     
     
 
  TRAVEL TERMINOLOGY
 
 
  ALPHABETICAL WISE