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Process involved with first determining and then having what people need. Marketing as a concept is based on two principals determining the consumer’s needs and meeting them and make a reasonable profit to ensure its own survival. The activities involved in marketing are recognize the consumer needs, develop the products and services to satisfy these needs and create and expand a demand for these products and services. A form of marketing that uses print media such as newspapers, periodicals, guide books, and telephone directories to reach its target audience. The questions about the needs, which the firm must satisfy are who are our customers, who are our competitors, what did the customers buy, when does he need out product of services, where does he use our product or services, why will he buy our product or services and how does he buy our product? |
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