XX --------- XX
MARKETING MIX
When composing the “marketing mix” several elements must be combined. The main elements to be considered in a travel agency business are market research, product assessment, pricing, advertising/promotion and sales and services.
TRAVEL TERMINOLOGY
ALPHABETICAL WISE
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
