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Tourist brochure is critically important for success in tourism business. The prospective client can find the tour brochures on display from travel agency, tourist information center, transport terminal and lobby of a hotel. Brochures are so important in the travel industry because travel is an intangible product and people cannot see it, feel it or touch it prior to purchase. The key things that should be explained in the brochures are facilities available and sales items for the service, which create interest and convince. The brochures should be to promote service, reflect standard, image and price and the quality of the services provided. The visual images can be shown in the brochures are pictures, drawing and maps. Visual images are so important in the brochures because it create mood faster and make a longer lasting impression. The details are necessary in the brochures are place, date and time of departure at origin, place, date and time of arrival at destination and currency in which the prices are quoted. The items should be contained in tour operator’s brochures for the benefit of customers and travel consultant are index, itinerary, photographs, maps or diagrams, departure dates and prices, inclusion and exclusions and booking terms and condition. Index is also very important in the brochures because it will assists consultant to find the required information, which will save the time. Pre and post congress tours brochure: in pre and post congress tours brochure, the things which should also be include are small introduction of the country, the main points of interest, names of leading shops and services offered by the agent. |
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